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Nokia unveils new retail format for Lumia
TS Sridhar, Vice General Manager (South), Nokia along with Model and Actress
Sushma Reddy unveils bold new retail format for the Nokia Lumia family and
Rolls out ‘The Amazing Everyday’ campaign in Bangalore) |
Nokia India today unveiled its all-new and refreshed retail strategy to consumers
in Bangalore. In line with the launch of the upcoming Nokia Lumia family of
smartphones, over5000 of Nokia’s top retail stores across the country will
sport a stunning new identity. The new elements include a strong visual experience
with 3D and 2D in-store branding and a luminescent range of whitefurniture.A
specialist field sales force will deliver an unparalleled experience to consumers
on live devices placed at every retail outlet selling Nokia Lumia smartphones.
Speaking on the occasion, TS Sridhar, Vice General Manager
(South), Nokia India, said, “Consumer expectations from retail are changing
today. They look beyond just the device, they are keen on trying out the services
and content being offered on the device and they seek meaningful conversations
and interactions with the store team.The new look and feel of our retail stores
across the country is aimed at delivering the best retail experience to our
customers and introduce new standards in technology.”
Nokia CARE Experience Centres (NCEC) outlets have also been
refreshed to offer the Lumia experience to consumers. Additionally, Lumia consumers
will get special benefits that include no queuing, free home delivery and expert
guidance.
The company also rolled out its 360 marketing campaign called ‘The Amazing
Everyday.’ Beginning Dec 10, the next few days will see an invasion of
big, colourful tiles across a plethora of media. Nokia will also create for
consumers across Bangalore, unique and interesting moments in their daily lives.
The ‘amazing experiences’ include impromptu flash cricket at selected
public places offering a chance to play cricket with your favorite Indian and
international cricketers and the sensational Lumia Taxi.The Lumia Taxi will
be seen on the streets of Bangalore and Chennai, offering passengers the choice
of opting for an out-of-the-ordinary experience. The choice of experiences would
include a 30 minute luxury helicopter flight over the city; parasailing a micro
light flying session with a luxury sedan pick up and drop; a romantic dinner
for two and a private party at the passenger’s home.
The countdown to the Amazing Everyday has also begun on Facebook (www.facebook.com/NokiaIndia),
inviting consumers to be take part in the ‘Amazings’. Consumers can
also share their own experiences online with the opportunity to win exciting
prizes.
“The Nokia Lumia smartphones are not your everyday smartphones. They are
designed to make everyday moments more amazing with unique experiences and that
is what ‘The Amazing Everyday’will attempt to create for consumers
across the country. The campaign is aimed at reminding people that even everyday
routine can be amazing and there are little adventures waiting for us around
every corner,” added Sridhar.
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