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Lenovo launches online platform to bring together communities
 Lenovo
today announced the launch of the Do Network in India, an online platform designed
to inspire people to take action and turn their big ideas into positive outcomes.
Building on Lenovo’s “For Those Who Do” global brand campaign,
the Do Network extends Lenovo’s brand promise to empower the communities
they operate in with the best tools, technology and resources.
The focal point of the Do Network is an online space where
like-minded Indians can unite to share and discuss ideas that they are passionate
about, and to form project teams to develop these ideas into workable and concrete
plans. The Do Network also serves as a platform to connect these project teams
to other people in the community who can provide advice and lend their skills
and expertise. Lenovo will be providing the top ten teams with valuable resources
in the form of mentors and Lenovo technology. The winners will receive the prize
money of $25,000 meant as seed funds to turn their projects into tangible reality.
“Lenovo is a company focused on action, and we create technology that appeals
to people who don't just dream but get out there and accomplish things,"
said Shailendra Katyal, Director, marketing, Lenovo India. "Through the
Do Network, we want to create not just a platform but a movement that brings
Doers together to push the limits on collaboration and creation, and inspire
them to unleash their great ideas and turn them into something meaningful and
tangible for their communities.”
Lenovo will be setting up a Do Lab in India where the top 10 finalist teams
will work with the mentors to discuss and refine their projects. A full-scale
promotional campaign will also be run by Lenovo to excite audiences in the Do
Network, the project teams and their inspired ideas.
The Do Network will comprise a series of four 90-day contest
cycles, with different themes and thematic challenges introduced for each cycle.
The first cycle will be based on the theme of ‘Innovation through Technology’
and will run from now till March 7, 2012. Interested participants can start
submitting their project ideas from today at http://donetwork.lenovo.com
‘Innovation through Technology’ challenges project teams to come up
with new ways of using technology to create solutions that address the tough
problems that exist in their communities. Project teams will be required to
work on one of the four challenges issued -- portable education, traffic jam
or products=progress. The fourth, a wildcard challenge, will also be provided
to allow Doers to pursue their individual ideas that may not fall under the
specific challenge categories, but still fit with the ‘Innovation through
Technology’ theme.
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