|
PayMate and Nokia to offer NFC technology in India
 PayMate,
India’s leading wireless transactions platform provider, has developed
a unique and cutting edge NFC technology solution that enables easy display,
delivery, and purchase of goods and services using a simple tap. With the recent
launch of Nokia’s NFC enabled handsets, PayMate has partnered with Nokia
to showcase to the Indian market some of the capabilities of NFC and bringing
NFC to the Indian mainstream.
NFC uses radio frequency identification technology to allow
an NFC enabled device to swap information instantly in real time. NFC solution
enables users to access Content and Services, simply and securely with a single
tap of the phone against an NFC touch point. You can exchange text, images,
URLs and other data simply by holding your phone up to various smart tags. It
promotes quick and easy sharing of content between two mobile devices as well
as with consumer electronics such as cameras, TVs and printers.
“Besides being a cost effective and user-friendly technology,
the basic requirement to be able to use this technology is having an NFC enabled
device. The NFC technology being quite popular in tech-forward countries such
as South Korea and Japan, we are proud to have collaborated with Nokia on the
largest deployment of NFC touch points in India, which also happens to be one
of the single largest deployments worldwide of NFC technology,” says Ajay
Adiseshann, Founder and MD of PayMate.
Commenting on the NFC technology on Nokia devices, Viral
Oza, Director Marketing Nokia India said, “To create awareness around this
technology, we have deployed NFC chips with unique content across almost 1,000
Nokia outlets in the country. The consumer response to the ‘Just Tap’
with NFC feature on our smartphones has been very encouraging. We are confident
of the potential of this technology in the future and are working closely to
get the ecosystem ready for this technology.”
This experience can also be extended to a convenient and
secure checkout and payment with the PayMate solution. Customer could purchase
an item by simply tapping their NFC enabled device against an NFC enabled menu
or a tag on an item they wish to purchase. All product information could be
transmitted to the customer’s phone via the information triggered from
the RFID tag and the customer can then choose to go ahead and select the item
for purchase. Their NFC device could be linked via PayMate to a payment mechanism
such as their bank account or a prepaid account and the customer could then
authorise the payment directly on to their mobile phones. NFC thereby helps
in contactless payments by transforming the mobile phone into a digital wallet,
thus eliminating the need to carry cash and credit cards.
Likewise, coupons, promotions and advertisements for various
products and services could also be transmitted to the consumer's phone, taking
mobile marketing to a new level. For merchants and content providers, NFC is
a cost effective, active, and engaging solution that also provides real-time
usage and insight to customer interests and preferences.
|
