| Diptarup Chakraborty writes
about the social computing trends in India
Social computing is being used mostly as a marketing
and PR tool today. So far, organizations haven't leveraged the power of
social computing in the areas of market intelligence, customer support,
sales and sourcing and distribution. Unfortunately, most IT departments
still believe that social computing is a domain that is best handled by
the marketing folk of the organization and, hence, they have not been
able to harness its full potential.
Impact on business computing
There are too many social computing sites to name.
Most of us believe that Facebook, LinkedIn and Twitterdue to their
high consumer adoptionare the only ones that are being used and
the only ones that are worthwhile. However, many niche sites like Friendfeed,
ping, mixx, socialthing etc. are witnessing rapid adoption in the enterprise
market.
Specialists vs. existing brand teams
Social computing is a new and upcoming area of competence.
Hence, the skill level available in the market won't be up to the desired
levels. There will only be a few professionals who would have achieved
a fair degree of competence and it will be difficult to source and recruit
them. Enterprises are better advised to build organizational skill levels
through training and investments in their internal social computing engine.
This will be the best way to leverage the full potential of this emerging
technology.
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