Sony India targets 45% market share in compact camera market

Masaru Tamagawa, MD, Sony India, at the launch event

Sony India announced the plans to boost its leadership status in the compact camera segment by touching a 45% market share. It also announced an investment strategy of Rs. 500 million. The company launched new product line-up in H, S, T & W series Cyber-shot cameras. These new Cyber-shot cameras are multi-equipped with technologies like ‘Sweep Panorama’ and HD (High Definition) movie. Also, most cameras are equipped with 14 mega-pixel resolution to produce sharper and cleaner pictures.

The ‘Sweep Panorama’ technology allows you to capture ultra-wide pictures with a huge field view of up to 270 degrees. The technology works on the principle of shooting high-speed bursts of frames as you sweep the camera from side to side or top to bottom. The ‘HD Movie’ feature with the new 720p/1080p High Definition movie shooting capability allows you to capture your own HD videos at 30 fps at 1280 x 720 pixel resolution and share the excitement with your friends.

The ‘Sweep Panorama’ and the ‘HD Movie’ technologies will be available at a highly affordable and competitive price range, from as low as Rs. 12,990 to Rs. 29,990, thus capturing a wider customer base.

The compact camera Segment in India is currently estimated at 1.3 million units and is expected to grow up to 1.8 million units by Financial Year 2010-11. Sony India aims to achieve 45% share in the compact camera segment by Financial Year 2010-2011, which was 42% in the corresponding period last year. Sony targets to sell more than 8,00,000 units in Financial Year 2010-2011 up from 5,50,000 units in Financial Year 2009-10. A continued focus to strengthen brand image this year with an investment of Rs. 500 million towards ATL and BTL activities that involve print, electronic media, online, outdoor and shop-front.