Kronos bets big on India, opens Bangalore center

Aron Ain, CEO, Kronos

The economic downturn has led to mass lay-offs across nations. With businesses having to adopt cost-cutting measures, human resource management across organizations has also been adversely impacted. Here comes the significance of a robust workforce management solution which can help organizations to manage their people asset better. Workforce management is yet to be segmented as a first-line vertical but the trend is catching up fast in India considering the increasing number of labor issues that crop up within an organization.

Keeping in mind the largely untapped Indian market of human capital management, the workforce management solutions provider, Kronos, has announced its expansion plans in India.

The three decades old Chelmsford–based company has unveiled its next generation user interface as part of a vision for the future of workforce management. Based on the idea that users should not have to choose between deep functionality and ease of use, Kronos is planning to focus its strategy on instant engagement and guided decisions.

Aron Ain, Chief Executive Officer, Kronos, said, “The Indian market represents a tremendous opportunity for workforce management solutions. As the worldwide market leader, we are best poised to service this requirement. We have experienced stupendous traction in terms of our sales operations in India. As a result, Kronos India is expanding its ecosystem in India in the coming year."

James Thomas, Country Manager, Kronos India, added, “Kronos’ next generation of workforce management will revolutionize the way companies manage their workforce by delivering a user-centric experience which is intuitive and guided towards proactive, smart HR decisions for enhanced workforce effectiveness and productivity.”

To accommodate its planned growth, Kronos has moved its India operation to a new location in Bagmane Tech Park. Kronos also houses a development center in Noida. The field operations and worldwide support will be run from Bangalore and Mumbai.

Kronos is planning to score a 10-fold growth in India in terms of revenue and strengthen headcount by two or three-fold from its current headcount of just over 100.

“We are betting big on India,” maintained Ain.

The solution claims to be fully complaint with the labor laws of the land to target any-size company with a threshold of 500 plus employees.

Thomas further added, “We will bring special packages to meet the needs of the mid-market segment”. Ain added that one-third of the Kronos’ business is driven from the mid-market segment.