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www.expresscomputeronline.com WEEKLY INSIGHT FOR TECHNOLOGY PROFESSIONALS
24 August 2009  
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Home - Market - Article

News

CRM-in-a-box

"In today's tough business environment, SMBs need to deploy a business system that can be
rapidly implemented. Talisma CRM Atom enables the delivery of end-to-end, automated CRM solutions in a faster and more effective manner"

- Raj Mruthyunjayappa
Managing Director of Talisma's Asia-Pacific and European Operations

Talisma held its annual business and technology conference, Talisma Insight, recently in Mumbai. The aim of this conference was to invite the company's customers and get their feedback on Talisma's solutions.

The software vendor announced the availability of a new solution, Talisma CRM Atom, that allows SMBs to leverage best practices and tools built into the so-called CRM-in-a-box, thereby maximizing RoI. The Atom edition is a CRM solution that is delivered pre-built along with all required software and hardware. Talisma CRM Atom edition will be available for an upfront purchase or on a monthly rental basis. In addition, SMBs can upgrade from this edition to other, higher editions of Talisma CRM.

Raj Mruthyunjayappa, Managing Director, Talisma's Asia-Pacific and European Operations, revealed that with over a decade of experience in CRM deployments and over a thousand deployments, Talisma has developed best practices across industries that have been bundled into Atom.

He added, “In today's tough business environment, SMBs need to deploy a business system that can be rapidly implemented for quicker time to value. Additionally, these systems carry a low TCO while providing easy access to the right information at the right time for informed decision making. Talisma CRM Atom makes the delivery of end-to-end automated CRM solutions faster and more effective.”

The cost of the software for five users is between Rs. 22,000-25,000 per month. The company is planning to have vertical-specific partnerships to market this product; some of it's partners include Hinduja Global Solution and Bajaj Capital. This year Talisma plans to build the market and channel partners for the Atom solution.

SMC Global is also planning to implement Talisma's mobile CRM solution.

 


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