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Peer-to-Peer
Consolidating data from different sources
Alfa Laval India Limited used Prosys eMIS to consolidate
data from three different systems. Renuka Vembu does an in-depth study
of the implementation
Alfa
Laval India Limited (ALIL) is a supplier of plate and spiral exchangers, centrifugal
separators and decanters and sanitary flow equipment. The company was widely
spread geographically, and wanted to move from a VAX based system to Movex ERP.
While some of its divisions had already made the move, others still used the
old legacy system, while still others were on a different ERP system, viz. Scala.
Data was stored on three different systems, and it was difficult to get a clear
picture of customer receivables, conduct data analysis or measure performance.
Concerns to be met
The company had its base at many locations; some of the concerns
that needed to be addressed while deploying a solution were that it wanted all
collections to be delivered to key personnel at different locations. Being engaged
in both products and projects, it needed a dashboard to study the AR behavior
of a market segment, branch and customer across varied times. Also, it required
a mechanism wherein in the future, even in case of M&A activity, where companies
acquired by it would likely be using different ERP system.
From this emerged the need to implement a solution that consolidated data, and
generated various operational, analytical and strategic reportsall this,
while the requisite skill-sets to deploy and operate the system were available
in India. It had to be cost-effective to boot.
Challenges posed
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"Users
carry these reports on their laptops and are able to discuss AR related
issues with customers. Functional users are themselves generating Analytical
AR reports every week, helping the collection process"
- Kishore Daryanani
CIO, Alfa Laval India
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Kishore Daryanani, CIO, Alfa Laval India, opined, Our
management required that reports should not be just a dump of data, but they
should be actionable and provide support for decision-making, apart from satisfying
operational needs. Identifying such needs and creating cross-functional reporting
was a big challenge. Various indicators were built into the system namely Potential
Overdues, DSO based on Month-end and Average AR, Weighted Credit Period Enjoyed,
etc. Mapping of sales, receipts and AR in a single report and that too with
the flexibility of summarizing and drilling down was a challenge, which was
met.
The right solution
ALIL selected the Prosys eMISMIS Automation Solution, developed by Prosys
Infotech, based on the Microsoft Business Intelligence Framework. The solution
came embedded with various components including the SQL Server database, Excel
Pivot Tables, Pivot Graphs and VBA, Access Macros and Forms, Prosys Excel Add-in,
Menu System in Prosys eMIS.exe in VB and Lotus Notes for messaging.
The entire solution is user login-based and menu-driven, and can be operated
by end users themselves. Various components of extract/ transform and load,
business rules and report generation are developed and externally registered
to the menu. This architecture enables them to add more reports in the future
without having to depend on a vendor.
| Particulars |
Details |
| Company |
Alfa Laval India Limited (ALIL) |
| Solution |
MIS Automation of Accounts Receivable
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| Aim of implementation,
Year/Time, Phases |
1. Consolidate AR data from
multiple sources (2005)
2. Create reports for foreign collaborators reporting (2006)
3. Create metrics to measure performance (2007)
4. Proactive reminders to customers (2008) |
| Cost of implementation
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Rs. 18-20 lakh |
| Challenges faced |
- Getting consolidated data from three different
sources.
- Creating a dashboard to study the AR behavior
of a market segment, branch and a customer across times was difficult.
- Seamless consolidation of data even during
M&A activity, where the acquired companies may be using different
ERP systems. "Meeting the Indian statutory requirements, and management
and collaborators requirements.
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| Benefits |
- Saving of time and efforts in generating
reports, and printing costs.
- The user can summarize and drill down
to the lowest level even when he is disconnected from the server, carry
them on their laptops and discuss the AR related issues with customers.
- Analytical AR reports are generated every
week by the functional users themselves, thereby helping in the collection
process.
- As individual user is able to generate
views and reports, the burden on IT resources has reduced.
- Regular proactive reminders to customers
and balance confirmation.
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Deployment details
The Prosys eMIS implementation was spread out over four years. Initially, data
was stored in three locations with different structuresVax (legacy system),
Movex (ERP for some divisions) and Scala (ERP for some divisions). The deployment
began in 2005 with data consolidation across the three systems and generation
of some basic operational and analytical reports. Some of the major reports
wereAR with reference to due dates with different age buckets, AR with
reference to invoice dates, and AR trends. Then in 2006, various reports required
for reporting to the parent company in Sweden were added.
In 2007, the focus was on creating metrics to measure performance. More analytical
reports like DSO calculation, weighted average actual credit period calculation,
mapping of AR, sales and receipts in a single report, etc. were included. In
the final stage, in 2008, a new module to send proactive reminders to customers
as well as to get a balance confirmation was added.
ALIL was already using the SQL Server database for other
applications. It also had the relevant Excel licenses for its users. Therefore,
at an infrastructure level the costs were zero. However, the total development
and implementation costs were pegged to be around Rs 18-20 lakh, inclusive of
cost to the vendor, cost of internal hours for implementation and deployment,
cost of the server machine, etc.
The process
Daryanani gave a detailed version of the actual process of generating the reports
on a day-to-day basis: ETL modules of eMIS convert the text file outputs of
ERP into SQL Server tables. Various business rules are applied on this raw data
to make it reportable, and such data is stored in reporting tables. Excel Pivot
Table report templates are automatically refreshed by the users, and controls
are checked. Prosys Excel add-in is used to split the data by market segment
or region and is sent to the appropriate entities.
Benefits reaped
One of the main aims of data consolidation has been achieved successfully.
The reporting tables are generated within an hour of closing, and then the reports
can be gathered immediately, thereby saving both time and effort. As the reports
were interactive Excel Pivot tables, acceptance has been high; moreover, users
have the option of creating views according to their own liking. This has taken
some off the burden off the IT staff. Daryanani added that in a traditional
environment, a different view or a summarization would have required a full
cycle of development and testing. In Pivot tables, the new view is created using
simple drag and drop. The vendors provided a simple utility to split the pivot
table according to responsibilities. These pivot tables split on branches are
sent to the branches and similarly to the market segments.
He stated that the user could summarize and drill down to the lowest level even
when he is disconnected from a server. Users carry these reports on their
laptops and are able to discuss the AR related issues with customers. Analytical
AR reports are now being generated every week by the functional users themselves,
thereby considerably helping the collection process, added Daryanani.
Regular proactive reminders to customers and balance confirmation have helped
the company considerably. Electronic generation has put a stop on the usage
of paper required for printing, leading to cost reduction too.
| ALIL's business impact in numbers clearly
reflects the advantages of using this solution |
| Year |
AR |
AR |
AR/ Sales% |
| 2003 |
96.06 |
96.06 |
24.50% |
| 2004 |
143.31 |
143.31 |
27.20% |
| 2005 |
172.31 |
172.31 |
28.10% |
| 2006 |
171.7 |
171.7 |
27.00% |
| 2007 |
171.58 |
171.58 |
23.20% |
| Note: All figures are in Rs. crores
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| (Source: www.moneycontrol.com/india/stockpricequote/engineeringheavy/
alfalaval(india)/18/49/balancesheet/marketprice/ALI02) |
Future plans
The project is being constantly upgraded, a Customer Reminder and Confirmation
Module is being rolled out this year. ALIL is planning to take forward its association
with Prosys for Collection Budgeting and Collection Efficiency Module, AR Key
Performance Indicators and various other topics in this domain.
renuka.vembu@expressindia.com
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