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Channelizing
thoughts
Canon India, established in 1997, started off as a company
focusing on the copier business, with only the corporate segment
as its customers, and adopted the culture of B2B direct selling.
They now have their presence in 10 categories, with seven
customer segments and eight to nine channels of distribution.
Starting off with merely in seven cities, the company has
now expanded its base to over 300 cities in the country. Alok
Bharadwaj, Senior Vice-president, Canon India shares his values
and vision.
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