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IT/ITeS
Hunger for bandwidth
Bandwidth tops IT/ITeS agenda. The existing bandwidth for
many of these companies is expected to double this year. Storage and compliance
are the other major concerns for this segment, writes Vinutha V
IT/ITeS
seems to be the only vertical where most respondents feel that their business
goals and IT are closely aligned. The segment has recorded an average growth
rate of 20.83 percent in 2005-06 and approximately every company which is a
part of it has 625 PCs. During 2005-06, most IT/ITeS companies made investments
in security followed by ERP (Enterprise Resource Planning), Business Intelli-gence
(BI), servers and storage. In order to emphasise on production and expansion,
the IT/ITeS companies have prioritised their IT investment for the year 2006-07
thus; bandwidth, enterprise packaged software, security and enterprise hardware.
IT/ITeS companies need to be compliant with industry standards and meet their
end-customers mandates. Standards set by industry bodies such as Nasscom
with regard to outsourcing, cyber law requirements, and information security
environment benchmarks for companies operating in India serve the purpose.
Companies in this vertical find that their business is expanding rapidly. Flextronics
Software develops software for the telecom vertical. It sees a huge business
opportunity and plans to acquire companies in the near future. It believes that
IT is an essential component to develop its business.
The main agenda for Sonata Software is to invest in desktops,
servers and connectivity. Says Harish Gururaja, Consultant, IT, Sonata Software,
This years IT investment is driven by aims such as increasing headcount
for our new operations, meeting customer demands and upgrading technology.
Polaris Software has started using SOA (Service Oriented Architecture) to create
an agile IT infrastructure that takes care of rapid technological changes.
| The Indian industry is moving towards convergence
with regulators supporting it with the right policy framework. The success
of convergence will depend on the availability, affordability and accessibility
of services, content and applications. IP applications and services are
no longer location or proximity-dependent as with proprietary technologies.
As long as you have an IP pipe available, the resources can be deployed
anywhere in the network and the services can utilise these resources from
anywhere. Thus the deployment of applications and services is done based
on their utility to the business. And that provides the productivity and
RoI advantage to the business. IP has been the backbone technology for the
past decade. It is an open and proven technology unlike other proprietary
technologies prevalent in this space.
BPOs in India are increasingly under pressure due
to falling margins. Added to that, the cost of their basic infrastructure
has remained the same or in some cases has gone up. Call centre operators
now have an alternative to large upfront investments for call centre solutions.
This comprises both voice and data-based solutions that enable inbound
and outgoing calls. Call centre management solutions can route callers
to the next available agent at any remote call centre. The latest generation
of IP solutions offers flexibility and productivity at lower costs.
B Ashok, Senior Vice-president, ITS, Cisco Systems
(India & SAARC) says, We are foreseeing growth primarily in
the IT services and BPO sector followed by banking and financial services,
logistics and manufacturing. Industry-specific IP telephony applications
are driving productivity in sectors such as hospitality and retail. The
key drivers for the growth of VoIP services continue to be the benefits
derived from the adoption of such technologies. Customers can recover
their investments in about a year. Some organisations have experienced
a reduction in costs by 15 percent, going up to 40 percent in certain
cases depending on the usage. Large enterprises in rapidly-growing
sectors such as auto component manufacturing, retail and textile are finding
an increased need to adopt advanced inter-networking and telecommunication
technologies such as VoIP, IP-based video-conferencing and Internet applications
to stay ahead of competition. Hence, the growth potential for VoIP is
immense.
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Appetite for bandwidth
IT/ITeS is witnessing an increased appetite for bandwidth. These companies have
made large investments in bandwidth in the previous fiscal. Take for instance,
Zenith Infosystems which invests about Rs 30 lakh per annum in its leased line.
Sonata aims at retaining robust connectivity with its clients as sometimes files
are hosted on the clients site. With this background, existing bandwidth
is expected to double this year for most IT/ITeS companies. Garima S Gurnani,
Manager, Marketing, Hughes Software says, IT/ITeS is all about bulky data
applications and data-mining and such heavy data flow is paving the way for
the growth of bandwidth consumption. Moreover, applications such as IP-VPN,
which is MPLS (Multi Protocol Label Switching)-based, is gaining momentum within
this sector as this technology enables greater granularity.
S Chandra Mouleswaran, Vice-president, IT, Polaris Software says, We use
an accumulated bandwidth of 100 Mbps and our developers and support groups are
usually more on main traffic. We are seeing a good trend catching up due to
bandwidth. Then there are other advantages; the price of bandwidth is coming
down, options are increasing and more secured and reliable communication is
being made available.
VoIP and other bandwidth-hungry apps
As bandwidth prices drop, IT/ITeS companies are investing
in VoIP. Comments, B Ashok, Senior Vice-president, ITS, Cisco Systems (India
& SAARC), The easiest and credible indicator for a cost comparison
between circuit-switched networks and IP-based networks is to compare investments
made in gateway equipment. The number of port requirements in TDM (Time Division
Multiplexing) infrastructure is much larger (about five to six times in a large
network) to handle the same amount of traffic. Time for deployment of
a VoIP network of an equivalent capacity is generally 1/5th as compared to TDM
switches. The business case for VoIP is based on immediate, substantial operational
savings and reduced expenditure in the short term, coupled with the potential
for increased revenues and marketshare from multimedia and real-time IP services
in the long term.
- Reduced cost of communications:
Enterprises can leverage IP telephony for voice communications in a
Closed User Group (CUG) and drive down costs
- Improved employee productivity:
A range of value-added services such as directory integration, XML integration,
calling party name and number, calls received, missed calls, dialled
numbers, and extension mobility contribute towards enhancing productivity.
Users can take advantage of applications such as e-collaboration, video-conferencing
and unified messaging which provide a single mail box for voice mail,
fax and e-mail. Integrated call accounting and billing systems provide
integrated management, reporting and billing of VoIP and traditional
voice traffic, as well as Internet usage
- Advantages of having a single network:
IP technology allows enterprises to invest in a single communications
pipe that will deliver voice and data communications to the enterprise
desktop. In fact, the use of IP telephony is said to have a lot of potential.
Vendors such as Cisco offer IP-based PBX (Private Branch Exchange) solutions,
which are replacing traditional EPABX while offering an array of value-added
services right on to the enterprise desktop
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Security is a priority
Information and its protection is the key for this industry vertical. Of the
14 IT/ITeS companies surveyed by IMRB, 50 percent have BS (British Standard)
7799 certification. The standard provides an organisation with a controlled
framework to implement a security policy. BS7799 defines standards for specific
domains along with a repertoire of controls that an organisation can choose
from, which include security policy, personnel security, physical and environmental
security, communications and operations management and compliance and auditing.
 "With
BS7799, ITeS companies will be able to demonstrate information security
management and compliance by an independent security audit "
- Rajendra Dhavale Consulting
Director, Computer Associates, India & SAARC
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Comments Rajendra Dhavale, Consulting Director, Computer Associates,
India and SAARC, With BS7799 in place, IT/ITeS companies will be able
to demonstrate information security management and compliance by an independent
security audit and certification process. This in turn will increase their clients
comfort levels and confidence in outsourcing work to them.
Even though network security vendors are offering end-to-end solutions, users
prefer to take a multi-vendor approach. Sonata Software follows a multi-layered
security process at gateway, server and desktop levels. It has a multi-brand
approach when it comes to network security. Some brands are good at the
desktop level while others are best at the gateway. Even the patch management
offered by each brand is different and hence our network security deploys the
best of these making us less vulnerable to security threats, adds Gururaja.
Two-thirds of these companies have dedicated CSOs (Chief Security Officers),
a higher percentage than in any other vertical. Polaris has a separate information
security group that is distinct from its IT department.
Data privacy and integrity concerns with regard to outsourcing are the
biggest issues for an Indian BPOs clientele. Especially for businesses
that have IPRs (Intellectual Property Rights) to protect or for banks and other
companies that maintain the confidentiality of their customers records.
Compliance helps document all processes, which in turn increases efficiency.
There is more to compliance than technology, says Ross Wilson, Managing
Director, South Asia and India, RSA Security. IT/ITeS is the only vertical where
half the respondents prefer to conduct an audit every quarter. Vishal Dhupar,
Managing Director, Symantec India says, The frequency of reviewing IT
security policies is higher in the IT/ITeS vertical because these companies
have to demonstrate compliance to their shareholders. Most of them are listed
on stock exchanges such as NASDAQ and are expected to be compliant with the
Sarbanes Oxley Act and other regulations. Thus for them it is imperative to
keep reviewing IT policies, ensuring regulatory compliance and reducing exposure
to risk.
Organisations recognise the need to centralise their data and security policies,
backed by demand from Indias surging digital capacity and the growing
use of the Internet. Niraj Kaushik, Country Manager, Trend Micro India and SAARC
says, ITeS organisations mostly serve more than one client at any given
point of time. Though there are separate teams serving each client, it becomes
imperative to segregate the information of each client from that of others.
This requires segregating sections on the LAN and ensuring the best possible
security.
Mining data
For ITeS, BI is next only to network security on the IT priority list. George
Varghese, Director, Pharma, ITeS and Mid-Markets, SAS Institute (India) says,
The hindsight, insight and foresight of data is important to monitor and
plan for future in any business. In order to increase the operational efficiency,
stay ahead of competition and comply with regulatory pressure, the IT/ITeS vertical
is increasingly looking at investing in BI.
Consolidating servers and storage
End-customers
prefer physical segregation of hardware including servers and storage. Predominantly,
IT/ITeS companies prefer NAS (Network-Attached Storage) rather than SAN (Storage
Area Network). HP and IBM are the preferred vendors for the survey respondents.
Shailesh Agarwal, Country Manager, Storage, IBM India says, IBM carries
a legacy and most of the end-customers from the US and Europe prefer an IBM
platform. Moreover, we offer an end-to-end solution right from software, hardware
to support and service. Given the rate at which this vertical is growing, NAS
has been an apt storage technology as it helps in easy file-sharing and enables
convenience in deployment. The IT/ITeS sector is currently well-equipped
with storage in the areas of e-mail archiving, disaster recovery tools and storage
management applications. However, these companies plan to invest more in DR
tools and e-mail archiving to take care of future needs. For as per SOX, any
communication outside the business set-up has to be stored.
"The trend is
to invest in automated backup solutions and large servers. Customers
have found that using NAS helps share large files"
- Avijit Basu
Country Manager,
Marketing (ESS), HP India
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In order to consolidate and exercise better control and manageability,
IT/ITeS companies have started investing in high-end servers and storage. Additionally,
there are requirements coming from their offshore clients to protect data, have
better security and ensure high availability. Says Avijit Basu, Country Manager,
Marketing, Enterprise Servers and Storage (ESS), HP India, The trend is
to invest in automated backup solutions and large servers. Many IT/ITeS customers
have found that using a file-serving facility such as NAS helps share large
files across a group or region. Many of these have deployed 64-bit computing
and Itanium-based servers and a virtual server and storage environment.
Need for notebooks
The penetration of notebooks in the segment is rising with companies laying
emphasis on quicker results and increased mobility. Currently, about 150 notebooks
are being used at Sonata Software. The top management uses Blackberry looking
at flexibility, mobility and easy access. About 500 employees at Flextronics
Software use notebooks to access e-mail, ERP and HR applications and prepare
sales presentations. Creating presentations, showcasing technologies and accessing
mail are driving the adoption of notebooks and handhelds in large IT/ITeS companies.
Few companies have a dedicated wireless computing policy for the usage of these
devices. Polaris has such a policy in place to access corporate data. In 2004,
a dozen notebooks were in use at Zenith. Now the requirement has scaled up.
Chakrapani Gadudas, System Administrator, Zenith Infosystems says, Driven
by the need for comfort, convenience and mobility, the demand for notebooks
is growing every year. The usage of PDAs has just begun and is restricted to
the top management. About five handhelds are being used for managing data and
scheduling meetings, this usage may increase in the near future.
Outsourcing desktop services
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"Companies are growing in terms
of locations and customer-base. Hence, the need for help-desk and desktop
services outsourcing"
- Sumeet Sabharwal
Vice-President, Global Delivery NaviSite Inc
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The rapidly growing IT/ITeS companies are also on an outsourcing
spree with regard to non-core activities such as help-desk and desktop services.
Sumeet Sabharwal, Vice-president, Global Delivery, NaviSite Inc says, These
functions are easy to isolate as they are not mission-critical and have little
or no impact on end-customers. Companies in this vertical are growing in terms
of locations and customer-base. Hence, they have realised the need for increasing
efficiency through help-desk and desktop services outsourcing.
Rajeev Seoni, Assistant Vice-president, Head, IT, Flextronics Software says,
Since we are able to improve efficiency by outsourcing desktop and printing
services, we are exploring to outsource other services such as support for ERP
applications so as to increase productivity and quality.
Security is gaining importance and it is becoming harder to recruit specialists
in the network security domain. Vendors are coming up with lot of patches. Because
of such growing complexities, IT/ITeS companies are increasingly looking at
security outsourcing. Not entire security management but consultation on network
security is being outsourced these days.
RoI on IT
The importance of IT for these companies is underscored by the frequency of
IT audits conducted by them. Out of 12 respondents, 58 percent conduct an IT
audit twice in a year. IT/ITeS is the only sector that measures the success
of IT investments based on the increased revenue or profit followed by details
such as timely completion of the project and at a reduced cost. IT audit is
the key to understand loopholes. Audits on a daily and monthly basis are carried
out to monitor bandwidth requirements and performance of mail servers. The Return
on Investment (RoI) in IT is largely measured by the comfort for people and
cost of the technology.
In future, IT investments in IT/ITeS will rise as these organisations provide
services to other verticals. Hence, it is imperative that they invest more in
IT.
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