Motorola, Bharti in strategic partnership

Motorola has joined forces with Bharti Teletech in a strategic agreement that extends Motorola’s reach across cities and smaller towns in India. The deal gives Motorola an unprecedented breadth of distribution through one of the widest retail networks for phones in the country.

Bharti Teletech’s access to the burgeoning rural market aids Motorola’s efforts to ‘connect the unconnected’ by providing handsets like the new C113a, suited to users at the lower end of the market. Their distribution to urban cities also allows Motorola to reach the growing population of professionals eager for the latest high-end handsets including the award-winning RAZR V3.

“With Bharti Teletech’s distribution network we will bring even greater reach and choice of mobile communication devices to consumers in India, wherever they are,” said Allen Burnes, Corporate Vice-president, High Growth Markets, Mobile Devices Business, Motorola Inc.