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Humour
Bafflees and their ways
T A Balasubramanian explains why it is wrong to presume
that IT buyers are clueless and baffled
Did you imagine that all IT buyers make impartial, rational decisions based
only on pure benchmarks and IDC reports, calmly evaluating vendors, those tech
wolves of the IT jungle, with a cool and detached eye? It just goes to show
how deceptive appearances can be.
On the other hand, it may be equally misleading to imagine that the savvy and
smart IT buyers of this world are more like clueless, baffled sheep (or bafflees,
to coin a new word) who are reduced to a state of fear and submission by slick
marketing maestros and jargon-spouting snake oil consultants from the vendor
camp, ending up buying super-duper technology toys and machines that they (and
their organisations) truly do not need.
The truth, if you notice, could be somewhere in between. It takes two to make
a company or tango, just as it takes three to make a crowd. The cynics
view is that bafflees are born every minute, which is why IT vendors never run
out of business. It also explains why waves of new technology keep washing up
each year, accompanied by a tsunami of jargon.
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When the resident bafflees are
ETs (Extraterrestrial Techies), the laws of physics no longer apply. Space
and time have been distorted to accommodate their technical fantasies
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Bafflees are defined by their behaviour. A good bafflee is one who would buy
a screwdriver for hammering nails into wood, and pay someone who once met a
carpenter to instruct him further. He is truly destined to become easy prey
for the baffler wolves lurking out there.
The problem is not only of being clueless, but in getting the right heads
together behind the scene. Imagine this view of IT Paradise: here, instead of
being at loggerheads, the IT Head and the Business Head are crystal clear about
what they want in their plan, and know how to get it. They work together in
miraculously professional style, jointly deal with the suppliers with open and
fair service level agreements, and end up with a successful implementation.
This, of course, is pure fantasy. Every story that one hears (involving IT projects
with bafflees driving them) has always had a ludicrous ending. The bafflees
always seem to get the raw end of the deal because they are, well, as incorrigible
and capricious as goats.
The legendary mismatch between business goals and IT goals has a genuine foundation.
Mostly, corporate IT is a long, long way from what the business is trying to
achieve. There is no single reason for this, but one may notice a few common
traits that boil down to the following oversimplified (and hopefully, instructive
and stimulating) stereotypes:
Bafflee Castle Greyskull
This
is where the Silicon Masters of the Universe live. Business-He-Man is battling
it out with CIO-Skeletor for control over the minions of the corporate galaxy.
As a humble minion, or anonymous user, dont even ask for anything, or
theyll use the Sword of Power on you, and that can be fatal.
Papajis IT Bafflee Shed
Dont bother me, beta, Im busy setting up the application
infrastructure for the computational matrix. These mysterious IT bafflees
are running a lot of complex projects with no deadlines, but no one knows what
they are. There is also a lot of cable lying around the place, dozens of open
cabinets that look like a typhoon has ripped up all the computers around, and
scotch tape covering everything that has not been welded together originally.
Do not bother these papas, they will evict you from the shed.
The ET Bafflees
When the resident bafflees are ETs (Extraterrestrial Techies), the laws of
physics no longer apply. Space and time have been distorted to accommodate their
technical fantasies. There is no machine in the world (not even Cray or Param
supercomputer with performance in gigaflops) big enough to match their requirements
for what seems to be a mission to the nearest galaxy. Do not approach these
creatures for anything; they will just blind you with science and disappear
into hyperspace.
The Lunching Bafflee
Their first question is Where are you taking us for lunch? They
just love vendors, or at least their credit cards. Success is measured by the
number of concurrent procurements that are under way. Dont ask for anything.
Well, not in the lunch break anyway.
The Ancient Bafflee Shop
This is all about keeping the old generation as long as possible, until legacy
becomes antiquity and even the spiders have got used to Cobol. A slightly musty,
dusty atmosphere. Cosy and friendly, and everything is stacked up on desks all
around you. A well-meaning but ultimately hopeless old gentleman is in charge
of a merry band of ex-IBM fanatics from the earliest mainframe era. Dont
ask for anything, theyll never find it anyway.
Bafflee dominion does not end with dancing with the wolves. Quite a lot of
corporate IT heads may look perennially baffled, but they are territorial terrors.
They have the idea that buying the latest computers and doing research (surfing
the Web) is not something that anyone in the organisation should do apart from
them. Users, who, if you think about it, are the real and present bafflees at
the end of the food chain, are treated as an irritating irrelevance who dont
even know the difference between EBCDIC and ASCII.
A typical bafflee would go thus: How can you give the freedom of dealing
directly with vendors to these users? Some of them even want to buy their own
computersshould they be let loose in organisations?
One of the new solutions (that wonderful baffling term again!) thought up
to bring IT and the business closer together (rather than just actually getting
people working together) is to invent new jobs. Dont believe it? Heres
a real quote, talking about a guy who, on an organisation chart, has nobody
reporting to him but is probably paid (a lot) more than someone who saves lives
every day:
The strategic nature and complexity of our project portfolio warrants
an effective and dedicated programme management function. This role features
a combination of coordination, business model alignment, supervision and synergistic
value extraction.
Not intelligible? In most companies, job descriptions of technical or managerial
positions are far more baffling than this. And after all these exertions, would
it be possible to finally have the tech wolves being tamed at the corporate
gates by agile IT honchos holding hands with eagle-eyed business guardians?
Thats a question only bafflees can answer.
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