Priya to foray into high-end computing space

Stanley Glancy / Mumbai

After establishing its presence in the personal computer space, Mumbai-based Priya Group, distributors of computer components and peripherals and promoters of the Krypton range of products, is now all set to make its mark in the high-end computing segment. As part of its strategy to foray into the high-end space, the company has already launched AMD’s Optron server motherboard in the Indian market.

Said Rajeev Jain, general manager-sales, Priya, “The high-end space is generally dependent on market adoption. The wide acceptance of the Optron server made us realise the extent of demand in this segment. The market is not large at this point of time. But there is a demand for such products from graphic designers, advertising agencies, animation and multimedia firms, hospitals and other organisations where performance and speed are paramount.”

Priya has already launched the Intel 865 and 875 range of motherboards, and plans to introduce Intel’s recently launched I8700, AMD’s NF2400U and C18G and Springdale PE/G Micro-ATX mainboard by the end of August or by early September.

Jain feels that this move will prove doubly beneficial for the company. Being the first to market these products, it will have an early mover advantage. Priya plans to leverage this advantage to garner a 20 percent market share by the end of the year. Other than this, the launch is also expected to boost sales of its Krypton range of products, which are mainly targeted at the consumer segment.