How Rediff’s ‘caching’ in on content
If you are one of the few who think that personalisation on the Web is all about placing cookies on user PCs and tracking behaviour, think again. Rediff.com, one of India’s most popular portals, is about to change all this with the help of indigenously-developed systems using artificial intelligence to not only recommend other links but also boost related e-commerce. Srikanth R P has the details