Simmtronics eyes SAARC region

Punita Jasrotia Phukan / New Delhi

The Indian memory market presently stands approximately at Rs 1,500 crore, out of which the Indian branded memory market accounts for just Rs 25 crore. Considering this, Simmtronics Memory Modules US, one of the largest memory upgrade suppliers in the world, has decided to expand its presence in the APAC region to tap burgeoning memory upgrade requirements. Simmtronics presently holds 40 percent marketshare in the Indian memory market, which it expects to increase by another 10-15 percent in the next 12 months. The company has close to 5,000 different memory modules for desktops, servers and notebooks.

Supercom Memories, which since 1995 is the country representative for Simmtronics Memory Modules, is expected to drive operations. Having partnerships with almost all leading OEMs, the company also has a channel network of 200 distributors and 2,000 resellers across the country.

“Though these countries presently have a low density, increasing PC penetration is going to drive the market further. Also, there is less fear of the grey market in the other SAARC countries, whereas it is a major threat for companies in the Indian market,” said Inderjit Sabharwal, managing director of Supercom Memory. For its domestic operations, Supercom not only plans to tap the B, C and D class cities, but also target end users (like banks and PSUs), which will help it earn more revenues and cater to a larger market segment.

In terms of R&D, immediate plans include introducing 400 MHz DDR for laptops, which will be launched soon. “DDR, which stands for double data rate SDRAM, is twice as fast as standard PC133 memory. It also gives twice the bandwidth of standard SDRAM and boosts performance allowing PCs to move data faster,” he said. Going by the company’s future initiatives, Simmtronics is planning to launch DDR2, which is expected to give a considerable edge to Simmtronics’ leadership position in the international memory market.