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Enterprise Applications
Enterprise applications go mobile
Technologies such as GPRS (2.5G) and 3G
are good delivery vehicles for wireless data services. Software
majors Microsoft, IBM and Oracle have come out with solutions for
this segment. Gaurav Patra finds that the only ingredient missing
is cost-effective GPRS access. Once that’s available, the task of
unwiring the enterprise will proceed full steam ahead
Cellular service providers are offering
IP-based data networks and these networks, in turn, rely on wireless-ready
software. Some of the big names in the software space have introduced
solutions for service providers and enterprises. IBM and Microsoft
have introduced wireless-ready versions of their enterprise messaging
products. Oracle has a light version of its relational database
for mobile devices.
The Indian scenario
Today, outdoor mobility solutions,
especially connectivity over GPRS, do not have too many takers except
for the odd notebook user dialling into the corporate network or
accessing the Internet through a GPRS connection. "With the
bandwidth situation improving and high class infrastructure being
deployed by mobile operators, we see a significant increase in end
customers in this space," says Bikram S Bedi, country manager,
Websphere, IBM India. S P S Grover, director, eBusiness, Oracle
India says, "There is keen interest in the market from all
sectors and wireless data services are becoming core to IT strategies
being framed both at the corporate level and in e-governance initiatives."
Potential customers for such
services include medical sales representatives, insurance agents
and sales people servicing the FMCG and consumer durable markets.
Another potential target segment is law enforcement agencies and
government functionaries who need to update and track key data as
they move and operate at the district and village level.
Today, voice traffic rules
on wireless networks. WAP did not work out as it was too slow and
you needed to stay connected for the duration of the session. GPRS,
though a much better technology, is expensive. Airtel in Karnataka
offers GPRS 999, a scheme where the mobile user pays a monthly rental
of Rs 999 with a data transfer limit of 10 MB. Hutch on the other
hand has a monthly tariff of Rs 249 per month but you have to pay
extra for downloading polyphonic ringtones and games. On the positive
side, GPRS enabled handsets are available for as low as Rs 6,600
(Sony Ericsson T200) and enterprises have started looking at creating
a mobile workforce by pushing sales force automation (SFA) applications
to mobile phones and PDAs.
"In the next two to three
years, as GPRS develops, we will witness more mobile applications
on the data side, which will help in the growth of this space,"
informs Daniel Ingitaraj, senior marketing manager, Microsoft India.
He also predicts that there is going to be a big leap in the future
and people are going to use more data than voice on their mobile
devices.
Microsoft India
Microsoft is bullish on mobile
computing applications. "We do not want to keep waiting for
things to happen. Instead, we have started building competencies
on the mobile applications front," informs Ingitaraj.
Windows CE.NET is the successor
to Windows CE 3.0. Built to deliver a robust, real-time operating
system for devices such as handheld personal digital assistants,
Windows CE.NET lets developers quickly bring to market smart connected
devices that take advantage of the latest wireless and multimedia
technologies. Devices supported: Windows-powered mobile devices
such as the Pocket PC and Smart Phone.
IBM India
IBM has the Websphere suite
of products, mobile connectivity solutions and wireless handheld
solutions.
One of the offerings of the
company is the service provider offering (SPO). It is a solution
for securely extending e-business to a broad range of wireless and
mobile devices that include WAP phones and wirelessly connected
personal computers and other devices. In the days to come the company
will continue to focus on this segment and will also continue its
research activities, with its alliances and partners, and launch
new products and services to meet the growing demands of a mobile
enterprise.
The WebSphere family includes
applications such as Voice Server, a piece of middleware that lets
you develop and deploy voice-enabled e-business solutions that use
speech recognition and Text-to-Speech (TTS) for more natural customer
interaction. Other wireless applications in the WebSphere suite
of products include Everyplace Embedded Software, a software solution
for extending e-business to pervasive devices and Everyplace Subscription
Manager, a middleware that provides the necessary functions and
features for service providers to enrol, authenticate, service,
and support their customers.
Oracle India
Oracle supports development
and deployment of offline mobile applications on various mobile
devices using a lightweight, fully relational database—Oracle 9i
Lite. And it also addresses the requirement of synchronisation of
data by thousands of simultaneous mobile users with central applications
as well, ensuring that data is secure while it is synchronised with
central applications. The company also offers pre-integrated and
out-of-the-box mobile applications as part of Oracle e-Business
suite 11i to help customers deploy various aspects of enterprise
applications the mobile way automatically as a part of SCM and CRM
application deployment.
Oracle’s 9iAS Application Server’s
wireless capabilities allows enterprises or providers to offer network
and device independent access.
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Devices supported by vendors:
- Microsoft: Pocket PC, Smart
Phone, Tablet PCs and PDAs
- IBM: Palm, PocketPC, Smart
Phones
- Oracle: Notebooks, Palms,
PDAs, Pocket PC, Smart Phones
Protocols supported:
- IBM: GSM, CDMA, TDMA, GPRS,
Bluetooth, 802.11
- Oracle: GSM, GPRS, Bluetooth,
CDMA
- Microsoft : GSM, GPRS and
Bluetooth
Corporate users :
- Microsoft Tablet PC customers:
Infosys, Mahindra BT, Reliance Infocomm, ITC Hotels, Bajaj
Auto, Phoenix Global, Apollo Tyres, LG, Hindustan Construction
- IBM: Worldwide & AP customers
areTelstra, MCI (Voice), Orange, US Air Force, KDDI,
Hyundai Motors, Danish Railway
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- Mobile e-mail and personal
information management saves 5-6 hours per mobile employee
per week.
- Mobile CRM - Almost 10 percent
average reduction in calls to customer service centre.
- Mobile field force - Almost
15 percent average reduction in cost per service call.
- Mobile sales force - Almost
15-20 percent increase in sales revenue.
- Average payback period for
mobile applications is 4-6 months.
Source: Oracle India
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