Have you ever seen an enterprise application that reacts according to your business needs and gives you data that you need, rather than have you seeking it out? Well, Herald Logic’s product ‘Intellipush’ does just that. Intellipush is an information management tool that collects data from various sources, analyses user behaviour and automatically reacts to it. In short, it allows systems to become proactive in providing users with relevant information, rather than the user extracting it. Compared to traditional methods where companies wait for data filled by customers and then react to it, Intellipush enables companies to proactively react to customers based on user profiles.

The latter half of the twentieth century saw organisations becoming increasingly dependent on information in their endeavour to gain a competitive edge over business rivals. The rapid growth in the amount of data generated also called for newer methods of absorbing, storing and intelligently using this data. This is where Herald Logic comes into the picture.

The company’s flagship product, Intellipush, is an event-driven, rule-based engine, one which Vishal Gupta of Herald Logic says “Provides radically new levels of flexibility in the maintenance of business logic, thus reducing total cost of ownership over the long term.” Intellipush uses patent-pending techniques from AI and Graph Theory to provide a high level of scalability. In addition to Intellipush, Herald has also developed Intelliconfigure, an on-line configuration engine for complex product/system configuration. This has applications in online sales, customer service, pricing, etc.

And looking at global trends, Herald Logic could well have a potential winner on its hands.

Explains Gupta, “There is a global thrust towards building real-time, event-driven capability in most enterprise applications. Also, businesses are keen on reducing the total cost of ownership of software applications over the long term. This will be possible using the rule-based paradigm of programming where business logic is externalised from the application.”

What makes Herald logic stand apart from other similar technology companies is the fact that it has already started making profits right from its first year of operations. Founded in the year 2000 with a seed funding of Rs 1,00,000 the company has been funding its R&D and other growth activities primarily from the profits it has earned. More than 50 percent of the cost incurred by Herald Logic is on R&D, which is one of the primary reasons for its strong IPR.

Herald Logic follows a three-pronged strategy for marketing its product. The company licenses its technology to product and solution vendors on an OEM basis and also to end-customers as part of their solutions. Elaborates Gupta, “We work with product vendors wherein they license our technology in their next generation of enterprise products. Our revenue comes from development licenses, ongoing fixed fees or licensing royalties based on product sales, and associated services fees. The other method is to work with IT consulting and implementation companies to integrate our product as part of solutions deployed for end-customers. We also work with end-customers to design and implement solutions using our technology.”

The company’s key focus verticals include financial trading, real-time supply chain management, telecom, and event-based business performance management. The company sees huge opportunities in this space as each of these target segments are opportunities in multiples of $100 million in size. Herald already boasts of prestigious clients like BPL, Schlumberger, and L&T and seems to be well on its way to meeting a target of $5 million in sales in the next two years.