|
An
infrastructure that will more than halve the cost of enterprise
systemsthis is the big dream being cherished and nurtured
by the young and passionate technologists at DeusCo Technologies,
among the first start-ups set up in the KReSIT business incubator
at IIT-Bombay. With a beta version of their product ready
for launch by end-January 2003 they now seem to be close to
seeing their dreams attaining fruition.
The current range of enterprise systems require the user to
change his methodologies and adapt himself to the way the
system works. But what Deus has in store is expected to revolutionise
the way humans perceive technology. Says co-founder Ramashish
Bhutada, Our vision was to provide enterprises with
a system that will enable them to fine-tune it to suit their
own requirements. Our product will provide a layer between
existing platforms and applications and will enable users
to make real-time changes in their system through proper point
and click methods of browsing.
According to Bhutada, there are umpteen examples of companies
that want to adopt a particular process but are unable to
do so due to the rigidity of their existing systems. Says
he, Most organisations are limited only by their infrastructure.
They know exactly what their requirements are and also an
idea about what requires to be done. All it calls for is a
change in the infrastructure software and this change will
bring about a big change in the enterprise process.
Future enterprise systems, as envisioned by the DeusCo team
of nine entrepreneurs, will be built on platforms capable
of combining transaction processing, business process automation,
business intelligence (data mining, etc), collaboration and
knowledge management, in a cohesive manner, for all the individual
functional systems. There are three aspects that an enterprise
system should take into consideration, namely workflow, collaboration
and business intelligence. But at this point of time none
of the available systems offer the benefits of all three.
DeusCos product, according to Bhutada, will try and
bridge this divide. Says he, Our systems will improve
ease of operations tremendously and will not only be adaptive
to the context but will also be media- and device-independent
and transparent.
But developing and marketing such a solution comes with its
own challenges. It was only after surveying more than 60 companies
that Deus was able to get down to the nitty-gritties of the
problems enterprises faced. Technical difficulties cropped
up when an attempt was made to simultaneously deal with large
amounts of semi-structured or unstructured data. But the more
than two years the company has spent in researching this area
has paid off. The major problem area was collaboration or
ad-hoc (commutative and associative) collaboration, to be
more specific. Other problems, which have now been rectified,
include integration across multiple devices and media, interface
personalisation, complex cause and effect relationships and
serving security concerns.
Another challenge was to achieve this with optimal development
time and effort, high availability, minimal cost of evolution
and minimal total cost of ownership (TCO). DeusCo developed
a platform that enables this by leveraging its research in
systems, algorithms, formal models, divergent mathematics
and innovation in design paradigms.
But the biggest challenge according to Bhutada was getting
funding for the project. The company like most other technology
product companies in India was trapped in a Catch 22 situation,
wherein the venture capitalists refused to fund them till
they had a product to show, whereas Deus needed the money
to develop the product. But despite such imposing hurdles
the technologists at DuesCo have through sheer grit and determination
managed to tap three customers with whom they are in advanced
stages of discussion. Bhutada thanks the cohesive IIT alumni
network and the brand name for their success despite the many
discouragements they faced along the way. As per KReSIT rules
3 percent equity has been given to IIT-Bombay for providing
the infrastructure, all the resources available at IIT, the
IIT brand name, funding to start off with, etc, for a period
of three years.
Currently, the company is building a counselling team for
which they are tapping senior managers, entrepreneurs and
academicians who will advise them on every step of the way
on the path to take. According to Bhutada, they have already
designed a business and technology plan as part of which they
will be releasing a new product every two quarters. DeusCo
is also looking at alliances with bigger companies like Sun,
Microsoft, etc, who can incorporate DeusCos solution
with their solutions. Other than this DeusCo is looking at
venture funding to help them in their marketing initiatives.
|