Issue dated - 03rd June 2002

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OPINION

“Storage hardware is being marginalised”

Ooi Sze Kai, brand executive, Storage Systems Group, IBM ASEAN/SA, is responsible for the sales of IBM’s storage family across the ASEAN/SA region. He spoke to Prashant L Rao about the increasing importance of software and services in storage, Shark, and how IBM keeps breaking storage records by squeezing more data onto the same area

What’s the role of software and services in storage?
Storage hardware is being marginalised. Services and software are gaining importance. Today they account for 30 percent of the storage pie. This will tilt the other way in 2-3 years since hardware is getting cheaper. Recognising this, we merged our storage hardware divisions and created a storage software group.

We have three initiatives in storage software Linux-based storage virtualisation, which takes care of block aggregation between an application and the storage device; Storage Tank, a file system optimised for sharing data such as e-mail or CRM data, and Open Management Interface based on SNIA, which offers browser-based storage management of any network, software or application.

Shark has been IBM’s flagship in enterprise storage. How is it doing?
IBM has shipped 10,000 Shark products since its debut in October 1999. Of these, 280 are in ASEAN, 10 percent of which are in India. A Shark unit can scale up to 22 terabytes today.

Storage capacities are constantly rising. What’s the average capacity being shipped today?
100 GB is the entry-level today with 400 to 800 GB being small deals. 1 to 10 terabytes would be a medium-sized deal, with a large deal ranging from 20 to 30 terabytes.

What are the steps that need to be taken before the concept of ‘storage on tap’ becomes a reality?
The first step is to achieve storage virtualisation in order to be able to access data anywhere and from any storage device. This also involves moving more intelligence into storage networks. In this regard, we are encouraged by the fact that the storage industry is taking notice of the recent announcement of the IBM storage software roadmap.

Autonomic storage is the equivalent of our eLiza initiative in servers for storage. A user should be able to plug his client into a wall plug and use storage as a utility. This will be policy driven and completely virtualised.

What are IBM’s initiatives to reduce the number of administrators required to manage a given volume of storage?
Analysts predict that for every dollar spent on IT systems acquisition, you will need to spend $8 to manage the systems. Therefore, IBM has always put ease-of-management as a top design criteria, taking many initiatives to maintain a single look-and-feel management software across all our storage offerings. We are committed to developing our products to be managed by and to provide management through the use of open standards. Our recent announcement in the storage software roadmap for an open standard-based management interface exemplifies this commitment. This approach uses SNIA’s (Storage Network Industries Association) CIM object model and XML over HTTP to provide a common management approach for storage devices. This was demonstrated at the Storage Networking World in April 2002.

Is there a physical limit to how much data can be squeezed onto a disk platter?
This is a question of physics and there is definitely a finite number that one can reach. However, this physical limit is always being challenged by technological breakthroughs that are taking place on a regular basis. IBM is always looking for breakthroughs to stay ahead of its competitors. For example, IBM was the first to introduce a micro drive where you can have 1 GB storage on a platter the size of a normal human thumb.

In May 2001, IBM announced a revolutionary new type of magnetic coating that is expected to quadruple the data density of current hard disk drive products. ‘PIXIE DUST’, known technically as antiferromagnetically-coupled (AFC) media is expected to permit hard disk drives to store 100 billion bits of data per square inch of disk area by 2003.

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