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Trend
Micro, the Tokyo based anti-virus major has seen a tremendous
response for its products in the Indian market. Local product
sales grew over 150 percent and the company is aggressively
looking at achieving 250 percent growth next year. Buoyed
by the success of its products, the company is now considering
increasing its head count by 10 percent in the next year.
Says Goh Chee Hoh, regional sales director-overseas business
unit, Trend Micro, “Despite the recession, we have seen
an upsurge in the demand for our products. Though the ISP
and wireless segments are currently witnessing a lull, the
enterprise segment remains as strong as ever making up over
70 percent of our revenues.”
While the enterprise segment has been the major revenue earner
for the company, Trend Micro is now aggressively looking at
increasing its revenues from the SME segment. Explains Hoh,
“The potential in the SME segment is undoubtedly huge
as in the Indian market, about 44 percent of the total IT
spend of Rs 26,100 crore comes from the SME segment. To focus
on this segment, we have drawn up a special package, consisting
of a three product suite comprising PC-cillin, an anti-virus
solution for home users; TESS, a five user license for the
Windows NT environment and SBP (Small Business Product), which
bundles OfficeScan and Server Protect. This package will be
the trigger which will extend our lead in the enterprise segment
to the SME segment.”
Trend Micro has also put in place a comprehensive channel
strategy, which will play a key role in establishing a foothold
in the SME segment.
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