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India Trends

BUSINESS

Billing rates take a huge hit as slump worsens
In bad times, the customer is never wrong. And Indian software firms, used to premiums and high demand till a while back, are discovering things the hard way.

Focussed ad spend set to rise as slowdown goes on
Companies across the board are feeling the pinch, thanks to the slowdown, and one main corrective measure is cost cutting. As in any economic downturn, advertising takes a big hit when costs are cut.
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