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 According
to DAS, a move towards the single server environment
will help the company rake in the moolah
Citrix
has introduced a new concept called ‘Virtual Workplace’.
Targeted at enterprises, the concept is based on the challenges
faced in a digital workplace, such as how to protect investments
when costly upgrades have to made, how to reduce manageability
costs and gain virtual access to business critical information
through secure gateways anywhere, anytime.
Souma S Das, managing director, Citrix Software India, says,
“Under our new concept of the Virtual workplace, we are
bringing three technologies-MetaFrame; Nfuse, an application
portal software and Security for Web applications together.
These improve an organisation’s productivity and user
experience by enabling IT departments to bridge Windows and
Web applications as part of creating a virtual workplace for
end users from anywhere to any devices. In these challenging
economic times, with IT budgets shrinking, Citrix is offering
a one stop solution to the enterprise market that will offer
a cost-effective yet powerful computing architecture to deliver
rapid application deployment, lower computing costs, and device,
network and application flexibility.”
Citrix is adopting a multi-pronged strategy to push this concept
in the country, as part of which it plans to ally with 60
partners who will sell its solution. Das adds, “We’ll
upgrade their technical and sales skills and provide them
with training on new technologies. We work closely with IT
infrastructure providers system integrators like Wipro, HCL,
SAP and Compaq. The third approach will be to form alliances
with the top five consultancy firms in India. To create awareness
in the market, Citrix will be conducting seminars across Chennai,
Mumbai, Delhi and Bangalore. Various promotional activities
like sponsoring IT and non-IT events and workshops on Virtual
Workplace will be a part of the strategy.
“We
believe the potential for growth in the country is great.
In the last two years we have acquired 480 customers including
big names like Bharati, TI, Britannia, HLL, Citibank and Coke.
India is a very important market for us and we are expecting
it to grow by 45 percent next year,” says Das. Apparently,
Citrix India contributes 30 percent to the company’s
Asian revenues.
Citrix has been offering these solutions globally for some
time now. Virtual Workplace is a kind of re-branding exercise
the company is adopting as a strategy similar to what Intel
did with its macroprocessing initiative. Enterprises are opting
to move towards single server computing platform as it brings
in numerous benefits and Citrix is all set to take maximum
advantage of this development.
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